Lotus has simply appointed David McIntyre as its regional director for Asia Pacific and China, with hopes of making a robust and complete retail community throughout these markets. The British carmaker, now underneath the stewardship of Geely, has set in movement its plans to attain important progress on a world degree.
McIntyre will likely be based mostly in Hangzhou, China, and is tasked to develop and strengthen the model’s regional gross sales, advertising and aftersales crew, all of which is able to end in improved quantity progress and customer support.
He brings with him 25 years of expertise within the luxurious and efficiency vehicles, with main roles in Germany, Latin America and the UK, working for manufacturers resembling Porsche, Aston Martin, Bentley and McLaren. For the final 15 years he has labored within the Asia Pacific area, together with intervals in South Korea and China.
Outdoors of labor, McIntyre’s ardour is in motorsports. He was the 2017 China GT newbie champion in GT4 racing and the next 12 months was runner-up within the 2018 China GT sequence. Feels like the precise man for the precise job, no? His different pursuits embrace yacht-racing and studying to fly.
“Efficiency vehicles are positively in my blood, and Asia-Pacific and China have been my dwelling for the final 15 years. This function presents an irresistible problem, and I look ahead to taking part in a component in writing a brand new chapter within the Lotus success story,” McIntyre stated.