Yearly, the folks over at Kantar Millward Brown put collectively their BrandZ High 100 Most Useful World Manufacturers checklist, together with the most important corporations from each attainable subject. Manufacturers from the automotive realm are, after all, included. BMW has been within the prime 10 for years now and the 2019 itemizing isn’t any totally different, exhibiting the Bavarian model on third place, slightly below Mercedes-Benz and Toyota.
The three automakers have principally been shuffling their positions on the highest three steps of the rostrum for about 14 years. Toyota has been primary in 12 of the 14 years the examine has been carried out. Each time it wasn’t on the primary spot, it modified positions with one of many two German manufacturers positioned proper behind it all through the identical time frame. Principally, when it didn’t win, Toyota was solely on second place, in 2010 and 2012.
This 12 months, Mercedes-Benz has an estimated worth of $23,355 million, just under Uber, estimated at $24,206 million and barely over BMW, valued at $23,326 million. The 2 misplaced 9 % of their worth this 12 months and, subsequently, dropped eight positions within the general rankings, now sitting at place 54 (Mercedes-Benz) and 55 (BMW). Toyota is valued at $29,151 million proper now, additionally posting a drop in worth however smaller, at three % in comparison with 2018.
The largest enhance within the automotive realm went to Volkswagen. As a matter of reality, it was the one model within the automotive prime 10 checklist to have its valuation improved in comparison with 2018, rising 12 % general, sitting at quantity 9 on the checklist of essentially the most invaluable automotive manufacturers. As for essentially the most invaluable model on the earth, Amazon took the highest spot with $315,505 million, adopted by Apple with $309,527 million and Google with $309,000 million.