Again in 2017, Bentley Director of Design Stefan Sielaff was tasked with the extra position of heading the Mulliner personalization division.
The transfer was in preparation for a ramp-up of extremely customized restricted editions aimed on the rising crowd of extremely high-net-worth people across the globe, such because the Mulsanne Grand Limousine and Mulsanne-based Grand Convertible.
Sielaff has now revealed that Mulliner is readying a brand new restricted version. In an interview with Autocar printed Thursday, Sielaff stated simply 10 examples can be constructed and every can be priced north of $1.three million.
“It will likely be below the remit of Mulliner Coachbuilding, sitting on high off Bentley, and will certainly be one thing costlier than a standard Bentley,” he stated.
The automobile can be offered towards the tip of 2019, which means it might reference this yr’s 100th anniversary of Bentley’s founding. Various heritage cues are anticipated.
Such initiatives may be extraordinarily profitable for automakers. Ferrari has had nice success with its Particular Initiatives division, and this has actually been seen by different luxurious manufacturers. Rolls-Royce in 2017 unveiled a one-off coupe known as the Sweptail, which is assumed to have value its proprietor someplace within the neighborhood of $12.eight million. And simply this yr Bugatti unveiled the La Voiture Noire, which the automaker revealed had a price ticket of $12.four million. Ouch.